Nevertheless, the accessory-toting figure does eventually come to terms with reality, though it takes him breaking his arm to become accepting of the fact.Īfter four Toy Story instalments and a spin-off TV show, Buzz took centre stage for his own big-screen solo movie: Lightyear (2022). Despite his lack of flesh and blood, the self-proclaimed Space Ranger is entirely convinced that he is the real deal, which infuriates his fellow toy Woody (Tom Hanks), the pair both owned by a young boy called Andy Davis (John Morris). Pixar’s hugely popular animated release presents the character as an action figure modelled after the in-continuity fictional hero of the same name, who exists in films and TV series. The character of Buzz Lightyear first appeared in the debut Toy Story movie (1996), wherein he was voiced by actor Tim Allen. In our line-up of officially licensed products, you will find a whole host of collectables (figures, LEGO sets, and Funko Pop! Vinyl), homeware, clothing (T-shirts, sweatshirts, and hoodies), DVDs, and Blu-rays (including 4K UHD and 3D). “It was an unmissable opportunity to utilise our creative talent to help relieve some of the anxiety and stress of many children,” said Niall Reynolds, Group Account Director BBDO in Dublin.Go to infinity and beyond with Zavvi UK’s wide range of Buzz Lightyear merchandise, inspired by the character’s appearances in the Toy Story franchise and his eponymous spin-off movie. To Infinity and Beyond.”īBDO Dublin were delighted to lend their creative support to a wonderful joint initiative between Disney Ireland and Children’s Health Ireland at Crumlin. I’d like to thank Dr Aisling Snow for the idea BBDO Ireland for all the support Mo Ryan and Cassy Witts for their tenacity in shepherding this and, of course, Pixar for supporting the initiative but most of all for creating such wonderful characters to begin with. These three awards are a welcome recognition of the innovative and creative partnerships which made it happen. Trish Long, Vice President and General Manager, Walt Disney Studios, Ireland, said, “It has been a true privilege for Disney Ireland to help bring this initiative to life and to have our beloved Toy Story characters helping Irish Children through tough times. It has already been recognised with three design awards, a Kinsale Sharks Gold, an ICAD Gold and an EPICA Gold. “We wish to thank BBDO and John Farrell from Image Solutions for their generosity in making the art works come to life and for creating an X-ray Toy Story sticker to give to our patients after their visit,” said Dr Snow. She was full of praise for the creative people who helped bring her idea to fruition. “Disney have been really impressed with what we are doing here and said they would be interested in working with hospitals around the world to introduce similar initiatives,” she said. It can be such a foreign environment for them and anything we can do to help them is very welcome.” The various characters are up on the walls and parents find that it helps distract the children if they are nervous and really put them at ease. We have them displayed in the waiting room because it is where the children spend the longest time. Jamie Doyle and Daithi Kavanagh watch as Buzz and Woody get their x-ray at Crumlin It took just over a year to finally get the initiative up and running. She was very giving of her time and it was her stubbornness that helped us secure permission from Pixar to use the Toy Story images,” said Dr Snow. “Mo Ryan in BBDO loved the idea and was very enthusiastic about the idea from the beginning. She made contact with BBDO who were Disney’s creative team in Ireland. I had been mulling over how to help the children relax when they were getting their X-rays so it all kind of feel into place,” she explained.īut the hard work was far from over. We did Mickey Mouse and the X-ray image looked quite cool. We usually put in whatever is lying around, like a bunch of keys, or, because it’s a children’s hospital, some toys. “The idea started off when we were doing the daily test on the X-ray machines. The initiative featuring X-ray images of Disney Pixar’s Toy Story characters placed on the walls of the hospital’s department has already been a huge success, according to Dr Snow. Last year, an idea from Dr Aisling Snow, the hospital’s Consultant Radiologist, to help explain and detraumatise the X-ray process, which for many children can bring about high levels of anxiety and stress, sparked an initiative in conjunction with Disney Ireland and creative giants BBDO Dublin. You’ve got a friend in me! That’s the message that Woody, Buzz Lightyear and all the Toy Story crew have for children facing the daunting prospect of getting an x-ray at Crumlin Hospital.
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